In innovation, what needs to change? Everything...
These days, everyone's talking about innovation, which could be a great thing. Except that while they are addressing about it, they are often expressing about the wrong things, or defining innovation too narrowly, or are too focused on tools rather than outcomes.
Innovation always reverts to whatever Samsung or Apple did recently, or whatever cool new technology or product someone produced. We need to go beyond talking about innovation to doing more of it, and when we do it, we need to do it with purpose and intent.
Innovation and creativity are the lasting competitive advantage, for individuals, cultures, and businesses. The sooner we realize that and act on it, the better off we all are. This book is all about innovation journey from mindset to strong action in human life, while there are a lot of excellent providers of tools, methods and innovation capabilities. This book also demonstrated a lot of innovation experience and knowledge. Weaving that knowledge together and applying it to our existing processes and culture is what will turn an incremental, efficient organization into an achievement.
President of The Republic of Indonesia
Mayor of Bandung City
US Embassy Jakarta
Director, Samsung R&D Indonesia
Dr. Annette Sachs Robertson
UNFPA Representative – Indonesia